Our Story

We are Yeri

India is the world’s sixth largest coffee producer, yet Indian coffee is wildly underknown—and equally delicious in ways distinct from all other coffees of the world. With this in mind, we were inspired to introduce America to the singular qualities of Indian coffee, sprung from its inimitable terroir and the farming community’s deep coffee pride.

Our name **Yeri (ஏரி)**, meaning "lake" in Tamil, is inspired by the region’s quintessential vacation spots in the Ghats, drenched in lakes, rivers, waterfalls, and some of the world’s most charming wildlife and beautiful scenery. Out of love for our original and chosen homes, Yeri’s founders dreamt of transporting you to Southern India through exciting flavors that are all new to the American coffee palate.

To do this we are sourcing the finest beans from small farms nestled near serene lakes, where traditional growing methods meet sustainable practices. Each cup of Yeri coffee is a journey through the lush greenery and tranquil waters of India's coffee regions. Taken solo or socially, with sugar or milk, whether you are sitting and poring over a cup (pun intended!) or stepping out for a caffeinated power walk, we are honored to fuel your coffee breakthroughs with Yeri.

Founder Story

Founder Story

Whether India is home or a dream, travel is at the heart of Yeri–literally and virtually.

When I’m not physically traveling, I’ve noticed that taking time to pause and dream can become a mini mental vacation (without the security lines), and one that I have come to associate with the coffee experience. Whether sitting over a cup “to stay” or power-walking with a cup to go, the fact of time to oneself with a delicious distraction is, for me, a healthy escape that always leads someplace good.

For 20 years I’ve worked in Big Tech, at places famous for encouraging brainstorms that lead to breakthroughs. It was during one such brainstorming session (over some not-so-great coffee) that my mind wandered homeward to the vacations of youth.

I love my chosen home of Harlem, NYC, but I dearly miss my favorite parts about India, and I am passionate about sharing them with you. These include incorporating our best flavors, rituals, and ways into New York life and, of course, encouraging travel to Southern India to experience its indescribable magic for oneself.